What is the goal of your site?
Who is your audience (customer, partner, investor)?
What kind of information will your site provide?
Do you have an idea about how to organize this information (site map)?
What impression should your site make?
What specific design elements do you want in your site: colors, images, fonts, animation, forms?
Will the site be updated periodically or remain static? Update Static
Will the site be reached by chance (search engine) or by personal referral? Chance Personal Referral
Do you have a registered domain and or/host for your site?